Content Inventory

Content inventory

From Wikipedia, the free encyclopedia


A content inventory typically includes all information assets on a website, such as web pages (html), meta elements (e.g., keywords, description, page title), images, audio and video files, and document files (e.g., .pdf, .doc, .ppt).[4][5][6][7][8][9] A content inventory is a quantitative analysis of a website. It simply logs what is on a website. The content inventory will answer the question: “What is there?” and can be the start of a website review.[10]

A content audit is a qualitative analysis of information assets on a website. It is the assessment of that content and its place in relationship to surrounding Web pages and information assets. The content audit will answer the question: “Is it any good?”[2][3]

Over the years, techniques for creating and managing a content inventory have been developed and refined by many experts in the field of website content management.[11][1][12]

A spreadsheet application (e.g., Microsoft Excel) is the preferred tool for keeping a content inventory; the data can be easily configured and manipulated. Typical categories in a content inventory include the following:

  • Link — The URL for the page
  • Format — For example, .html, .pdf, .doc, .ppt
  • Meta page title — Page title as it appears in the meta <title> tag
  • Meta keywords — Keywords as they appear in the meta name="keywords" tag element
  • Meta description — Text as it appears in the meta name="description" tag element
  • Content owner — Person responsible for maintaining page content
  • Date page last updated — Date of last page update
  • Audit Comments (or Notes) — Audit findings and notes

There are other descriptors that may need to be captured on the inventory sheet. Content management experts advise capturing information that might be useful for both short- and long-term purposes. Other information could include:

  • the overall topic or area to which the page belongs
  • a short description of the information on the page
  • when the page was created, date of last revision, and when the next page review is due
  • pages this page links to
  • pages that link to this page
  • page status – keep, delete, revise, in revision process, planned, being written, being edited, in review, ready for posting, or posted
  • rank of page on the website – is it a top 50 page? a bottom 50 page? Initial efforts might be more focused on those pages that visitors use the most and least.

Other tabs in the inventory workbook can be created to track related information, such as meta keywords, new Web pages to develop, website tools and resources, or content inventories for sub-areas of the main website. Creating a single, shared location for information related to a website can be helpful for all website content managers, writers, editors, and publishers.

Populating the spreadsheet is a painstaking task, but some up-front work can be automated with software, and other tools and resources can assist the audit work.

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